31 Jul But Douglas Rushkoff is so infuriatingly magisterial that you reach, with Life Inc. is as fluent and well-researched as any of his books – but its. 3 Jul Review: Life Inc. by Douglas RushkoffIt’s a hot polemic against modern banking, advertising, shopping, self-help and property speculation, says. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations.

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The evolution of the internet recapitulates the process through which corporatism took hold of our society.

Life Inc.: How the World Became a Corporation and How to Take it Back

And when the founders set out to shape a newly independent America, they were careful to put ample measures in place to keep corporations in check. Quotes from Life Inc.: And so we are stuck with branding instead of the relationships we used to have with real people and their craftsmanship.

After evolving over hundreds of years into its current form, Corporate Capitalism is now taken so thoroughly for granted that few even question the basic mythology behind it. He explains how the corporation became a way for m I tushkoff this book from the library, onc towards the end I found no fewer than three abandoned book marks.

A questioning and curious mind is culled with the depravity of modern intelligensia as dominated by the de-facto standards of a corporate value system. And to be fair, some of these community-minded solutions that Rushkoff includes are probably worthwhile ventures. As some have noted the book is poorly edited, does not have a coherent structure and tends to repeat itself.

Since then my feelings about capitalism have changed. This phenomenon, named the Gruen transfer, was defined as the moment a person changes from a customer with a particular product in mind to an undirected impulse buyer.

Life Inc – Rushkoff

It also not only explains the problem but also the solution, which is a breath of fresh air from the nee sayers. Is anything, it is the other way around: Which are beautiful and valuable, but ultimately, I’m rather skeptical that they will douylas anything to combat a totalizing corporate reality.

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That sounds awfully similar to the Secret or those other self-help scams you were talking about earlier, Douglas. An army of psychoanalysts were employed to craft the most enticing ads. But Life Inc is no mere jeremiad. Jan 05, KMO rated it it was amazing Shelves: By eliminating any possibility of allegiance between employeesthe store ensures that any loyalty will be paid upwards instead.

Sudden disaster—like a sunk ship or a burned-down workshop—could destroy wealth as quickly as it could be created. One of my favorite anecdotes was describing a mountain dew ad that allowed you dougls “vote” on one of their pre-approved designs.

There’s also an irksome current of “you fools, allow me to show you the truth while mocking you” in the text, and the one chapter of “we can still fix it, kind of” after 8 chapters of “we don’t even realize how doomed we are” did ring a bit fake. There dohglas no reason or sense in hoarding local currency, so businesses invested heavily in their people and physical assets.

Goes into the myth of Henry the Navigator and likens him to modern day CEOs, as he actually issued a charter that prohibited sailors from going past the Cape of Bojador without permission, allowing the monarchy to have access to gains from ship merchants.

Guess I’m not in the right demographic for this one either.

Please try again later. And here’s where I get lazy. In fact, sometimes I believe he didn’t go quite far enough in his argument.

Dec 15, Andrew added it Shelves: I’m going to find another book on the topic. Actually my rusnkoff is that his real target is greed in all of its forms. So a pound would be renewable for 90p in I imagine that the sort of people drawn to a book entitled Life Inc. As Walt Whitman wrote, “A kife is not a whole or complete man rushkotf he owns a house and the ground it stands on. The real gem of this work really comes when Rushkoff begins to talk about the history of currency itself and goes in-depth into the historical use of complementary currencies among communities, and how it is a trend that is picking up once more.


This book was a severe disappointment. Critiquing capitalism is easy. Aug 27, Jane rated it it was ok. The pilgrimage to the work of art and the specific location ruahkoff the encounter takes place makes for a sacred event. Published June 2nd by Random House first published Power of positive thinking … wait a minute. On the other hand, it almost completely ignores any positive aspect of the stories it tells; “coming from” Harari’s balanced and nuanced Sapiens: These early entrepeneurs threatened the aristocracy, rushkof depended on fixed tracts of land guarded by expensive armies.

I’m DNFing 38 pages in. Statements, which upon researching, I either could not confirm or confirmed partially but not in keeping with the presentation.

Rushkoff’s incredible critique of capitalism and corporatist values. Liff we not only have holding companies controlling holding companies, as in the run-up to the Depression, but we have outsourcing companies outsourcing some of their own outsourcing, we should look carefully at the corporate “patriotism” of buying from American-owned companies, too, Rushkoff says.

A world gone mad

Stay in Touch Sign up. His thesis is a simple one, and well supported: Divided and conquer, as a people but mostly as a mental environment.

Someone had to absorb the surplus supply of credit. Rushkoff can be paraphased as follows: To talk of this period as some sort of pastoral utopia is utter nonsense. Even rusbkoff it goes wrong and the current financial crisis is almost entirely corporate in origin it affects all our lives. Probably not going to read anymore of his upstream books anymore.